Canadian agri-food businesses have a new opportunity to access federal funding to support export growth and market diversification with the launch of the $75 million AgriMarketing Program: Market Diversification stream, with applications opening February 13, 2026.
This program is designed to help small and medium-sized enterprises in the agriculture, agri-food, agri-products, fish, and seafood sectors pursue new markets and strengthen long-term resilience in the face of global trade disruptions.

The program prioritizes projects that strengthen trade resilience, respond to trade disruptions, and support market development activities aimed at high-growth and emerging regions such as Africa, the Middle East, and the Indo-Pacific, while also supporting increased interprovincial trade.

What the Program Offers
Eligible businesses can access:

• Non-repayable contributions of up to $100,000 per project
• Up to 70% of eligible project costs covered by Agriculture and Agri-Food Canada (AAFC)
• Funding support for activities such as:
  • Trade missions
  • Market research
  • Marketing strategies
  • Promotional initiatives
  • Other market development activities
     

Who is Eligible?
To qualify, applicants must:

• Have fewer than 500 full-time equivalent employees
• Be directly involved in growing, harvesting, processing, transforming, or consolidating agricultural or seafood products
• Be either:
  • A for-profit SME (including partnerships, corporations, co-operatives, and communes), or
  • An Indigenous (First Nations, Inuit, Métis) individual or organization operating a for-profit business
     

Cost-Sharing
This is a cost-shared program, meaning project costs are split between business and Agriculture and Agri-Food Canada (AAFC):

• Government funding for up to 70% of eligible project costs
• 30% of the costs borne by applicant
   

Information Sessions Available
AAFC will host a series of virtual national information sessions, beginning February 12, 2026, to walk businesses through the program details and application requirements and provide an opportunity to ask questions.
Organizations interested in attending can register by emailing AAFC at:  aafc.agrimarketingagri-marketing.aac@agr.gc.ca
(Include the email address where the invitation should be sent and your preferred language: English or French.)

Learn More

• Program Website: AgriMarketing Program: Market Diversification for Small and Medium-sized Enterprises
• Email: aafc.agrimarketingagri-marketing.aac@agr.gc.ca
• Toll-free: 1-877-246-4682