Langley food and beverage producers and processors have an opportunity to tap into cost-shared funding through the Buy BC Partnership Program, which is now accepting applications until July 18, 2025.

This funding helps local businesses build consumer awareness and grow sales of BC-grown and made products. Whether you're looking to boost your marketing presence, update your packaging, or get your product out at events, this program may help support those efforts.

The Buy BC Partnership Program is part of the province-wide Buy BC marketing initiative, which aims to increase consumer awareness and demand for local food, agriculture, and beverage products. Each year, the Partnership Program provides up to $2 million in cost-shared funding to support eligible businesses and organizations.

To be eligible, applicants must be based in British Columbia and fall into one of the following categories:

• A primary agriculture or seafood producer or cooperative

• A food, beverage, or seafood processor

For producers, processors, and cooperatives, applicants must also have earned at least $30,000 in annual revenue for each of the past two years.

Projects must involve one or more of the following eligible activities:

• Paid Advertising: Digital, print, radio, transit, or TV ads featuring the Buy BC brand

• Packaging or Labelling: Adding the Buy BC logo to packaging (for licensed products only)

• Marketing Materials: Creating Buy BC-branded brochures, posters, videos, banners, and more

• BC Sales Events: First-time participation in consumer or buyer-focused expos or events in BC

• In-Store Promotions: Product demos, sampling, signage, or promotional campaigns in BC stores

• Staff Wages: For employees directly involved in implementing these marketing activities

For details on licensing your product to use the Buy BC logo, visit: BuyBC.gov.bc.ca/contact

Funding is cost-shared and ranges from $5,000 to $30,000 per year, depending on your revenue:

• Up to $15,000/year for applicants with annual gross revenue under $250,000

• Up to $30,000/year for those with revenue over $250,000

Funding can support up to 50% of eligible project costs.

Application Deadline

Applications are open now and close: July 18, 2025 at 4:00 p.m.   Learn more and apply here >