Branding - More than Just a Logo

Why build a brand? Brand is a promise made by a business that is consistently delivered to its customer. This promise is what builds trust and increases customer loyalty. The rate at which a business succeeds is directly related to how CLEAR the vision is. Branding your business is your way to ensure your clients understand your corporate message. Learning objectives will be to recognize the importance and be able to execute a brand analysis, discover your personal brand identity, understand the concept and importance of brand experience and know how to effectively manage your brand. This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live video conference.