Improve Your Website Conversion Rate

Is your website user friendly? Does it keep your customers coming back for new information or repeat purchases? In this seminar you will learn the key elements of an effective website and how to optimise your user experience, including accessibility and content strategy. Learn how to take your website to the next level and become an industry leader! User experience and usability is essential for getting consumers to have positive online experiences with your organization and to ensure that transactional websites have high conversion rates. Learning objectives will be to learn the fatal mistakes to avoid in the build of your website, understand the importance of your website’s load performance and accessibility across all devices, find out the essential components of the content strategy for your business and discover key tactics to increase your website’s conversion rate. Presented by Kevin McLeod of Yardstick Services, this seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live video conference and webinar.