Lunch & Learn: 6 Keys to Planning an Inbound Marketing Strategy

Click HERE to download a promo flyer.

The way consumers research products and services before buying has made a monumental shift thanks to the internet; consumers now do their own research online, and are able to make more informed decisions than the pre-internet era enabled them to, and without having to speak with a sales person first.

Inbound Marketing is an approach focused on attracting customers through content that is relevant and educational – versus interruptive. Inbound is centred around content creation including blogs, eBooks, search engine optimization, and social media.

These strategies make up the inbound methodology which ultimately helps businesses attract the right visitors, and convert them into customers.
Join Kelly for lunch and learn:

• What is a buyer persona and why you need to use them in your inbound marketing.
• How to attract the right visitors to your website.
• How to convert website visitors into leads through content, landing pages and calls-to-actions.
• What is lead & customer nurturing and how to use it for your business.
• How to make your marketing efforts more sustainable over the long-term.

Attendees will come away with the know-how to begin implementing what they learn immediately and understand what elements are required to make their online marketing initiatives successful.

Cancellation Policy: Event payment is due upon registration. An event registration is considered a commitment to pay. No cancellations, refunds or credits after 5:00 pm on Monday, April 10, 2017.

About Our Speaker:
Kelly’s digital marketing experience spans over a decade and includes working with some of Canada’s top house-hold names including FrogBox, Earls Restaurants, Fluevog, Johnson & Johnson and Canaccord Genuity Wealth Management.

In 2013 she founded Cloudburst Marketing to begin providing a holistic approach to inbound marketing which uses proven methodologies that achieve amazing results for her clients. The boutique agency is now in its fourth year, and has grown to 5 inbound marketing superstars, and is located in South Surrey.