Market Research 1 - Using Existing Data to Your Advantage

Secondary market research allows you to determine the viability of your venture with already existing data. It‘s also key to analyzing your target market, industry trends and competition. Attend this seminar and start conducting market research for your business right away. Learning objectives will be to identify key resources available to find secondary data, learn the difference between quantitative and qualitative data, understand what type of secondary data to look for and how to interpret it, and find out how to determine business viability using secondary data. Presented by Mark Eversfield, Market Research expert at Small Business BC, this seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live video conference. Please note: all webinar participants will also receive access to a recording for seven days after the live session.