Market Research 2 - Surveys, Focus Groups, and More

 
Do you want to know how much money your customers will spend? What motivates them to buy? How to attract more of your best clients? These answers, and more, can be discovered through primary market research. Join Mark Eversfield, Small Business BC’s Market Research Analyst, to learn effective tools for collecting primary research. Learning objectives will be to learn the difference between quantitative and qualitative data, discover how to determine your business viability, uncover successful methods of collecting data, identify the key questions to ask when researching, take away on-going information search and monitoring tactics and learn key tools for gathering information. This seminar will help you understand how to begin conducting market research for your business. Presented by Mark Eversfield, Market Research expert at Small Business BC, this seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live video conference. Please note: all webinar participants will also receive access to a recording for seven days after the live session.