Online Reputation Management Workshop

FREE 3-hour Online Reputation Management workshop - hosted by Tourism British Columbia, part of the Ministry of Jobs, Tourism and Innovation in partnership with Tourism Langley.

Workshop Outline:

Increasingly, travelers are bypassing traditional sources of trip information and advice and using social networks to consult sources they trust: other travelers and friends. The trend has given rise to a critical new function in tourism: online reputation management, the process of monitoring, reacting to and generating online reviews and content.

Workshop topics include:

·         Why online reputation management is essential to the tourism industry

·         Creating a virtuous cycle: using customer satisfaction to build loyalty and advocacy, which in turn drives reputation and demand

·         Time-saving tools for listening and analyzing reviews and feedback

·         Best practices for reacting and responding to reviews and feedback

·         Building awareness and shaping reputation by generating reviews and content

·         Examples and success stories from the travel industry in BC and beyond