PR and Media Opportunities for Small Businesses

Advertising is expensive; publicity costs very little, and often offers far more benefit, because of the credibility that comes with having your name or business mentioned by an independent third party. In this seminar, you’ll find out the 7 best steps to a productive media relationship, 5 roadblocks to getting coverage, 3 secrets for a really, really good media interview, and the 1 thing you need to do in your media strategy. Seminar attendees will take away a checklist to use for drawing up a media strategy plan; a format to use in writing and sending out a news release; a list of “do’s and don’ts” to use if they are asked for an interview, and a self-evaluation tool they can use on an ongoing basis, as they develop their media skills. Delivered by Gail Hulnick of Windword Communications Inc.
This seminar was formerly named Getting Your Story Told: Making the Most of Media Opportunities.