Pricing and Costing Your Product

Setting prices is both an art and a science. The science is determining your costs … and the art is understanding the underlying role price makes on customer buying behavior. This seminar focuses on both marketing and financial as we get to the heart of how pricing plays an important part in your overall business success.  Topics include:
Costs, Constraints, Customers & Competition (the 4 C’s of Pricing)
Fixed Costs, variable costs and total absorption costing
Pricing as a comparative
Pricing for sales vs. pricing for profits
This session will make you question your assumptions about pricing, costing and how they fit into your business strategies.  Whether you are experienced in business or you just want to get started on the right foot, pricing and costing is time … and money well spent! Delivered by Bill Erichson of Pacific Training Innovations.