Small Business Strategies for USA Marketing and Trade Initiatives

The USA represents a huge market that is very receptive to Canadian ideas and products, whether the goods are manufactured in Canada or imported from lower-cost international countries. To be successful in a foreign market, you will need to learn and employ practical, cost-effective methods and strategies. Attend this seminar and learn about the basics of exporting, before you commit to the design, manufacture or purchase of your product or service. Learning objectives will be to discover your target market in the US and where they are, understand the essentials of marketing and logistics in the US, including: packing, shipping, warehousing and US Customs compliance and determine cost effective methods and strategies. Presented by April Collier of Pacific Custom Brokers and Jim Pettinger of International Market Access, this seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live video conference and webinar.