Understanding Website Analytics and SEO

In this seminar, you will learn how to understand data in Google Analytics. You will learn to interpret the way people arrive at your website, how they navigate through your site and how they interact with your online buying process. You will be presented with the tools to analyze your traffic, and learn how to make sure you are listed in the right search engines. Learning objectives will be to learn the important metrics you should be looking at in analytics and how to interpret them, find out how to uncover your customer’s online habits, discover how to find the keywords your customers are using to access your website, learn how to increase your website’s search engine rankings, uncover the importance of content, titles and meta tags. Presented By: Kevin McLeod of Yardstick Services. This seminar is hosted at Small Business BC in Vancouver and delivered to other locations via live video conference. This seminar was formerly named: Measuring the Success of Your Web Site – Web Analytics and SEO.