Business Learning Lab: Winning Sales Conversations
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Join us for an engaging and practical session on Winning Sales Conversations, where you'll learn how to take greater control of your sales process, build stronger client relationships, and convert more opportunities into business.
Our facilitator for this session will be Shams Hirani, President of EleWin Consulting Inc. and the authorized Sandler Training partner for British Columbia. With over 20 years of experience in sales, business development, and leadership across Canada.
As part of the Langley Chamber's Business Learning Lab professional development programming, this interactive workshop is designed for business owners, entrepreneurs, sales professionals, and anyone responsible for generating revenue and growing client relationships.
Many professionals work hard to create opportunities, yet still encounter stalled deals, price pressure, or prospects who disappear after initial conversations. This session focuses on the often-overlooked skill of leading effective sales conversations that uncover client needs, establish trust, and create momentum toward a decision.
This hands-on workshop will provide participants with practical frameworks and tools that can be applied immediately to real-world sales situations. Rather than focusing on theory, the session delivers actionable strategies that help participants move from reactive, price-driven selling to more confident, structured, and value-based conversations.
What You Will Learn:
- Why Sales Conversations Break Down
Understand the common mistakes that cause deals to stall, prospects to disengage, or conversations to become focused solely on price. - Lead Conversations with Greater Confidence
Learn how to approach sales discussions with a clear structure and purpose that keeps conversations productive and focused. - Set Clear Expectations Early
Discover how establishing expectations at the beginning of a conversation can prevent misunderstandings and create a stronger sales process. - Ask Better Questions
Learn how to uncover the real needs, priorities, challenges, and motivations that drive buying decisions. - Qualify Opportunities More Effectively
Identify which prospects are the right fit for your business and focus your time where it will have the greatest impact. - Move Beyond Price-Based Selling
Develop strategies to communicate value effectively and avoid relying on discounts or price reductions to win business. - Apply Practical Sales Frameworks Immediately
Walk away with simple, actionable tools and conversation structures that can be implemented immediately in your business.
Event Details
Date: Thursday, September 17
Time: 9:00 am to 11:00 am
Venue: CoWorks by Elevate (20627 Fraser Highway)
Cost: $25 per member
Not a member? Inquire here to learn more about membership.
Register: Limited spots -- pre-registration required. Sign up online, call
Thanks to our venue partner: CoWorks by Elevate
Date and Time
Thursday Sep 17, 2026
9:00 AM - 11:00 AM PDT
- Classroom session (classroom set up, sitting)
- Coffee and baked goods provided
- Small group learning
- Professionally delivered
- Hands-on, focused workshop format
Location
CoWorks by Elevate
20627 Fraser Highway, Langley
Contact Information
604-371-3770
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